We collect information from you and about you. Here are some examples of the information we may collect, how we may use it, how we may disclose it and whether we share it for cross-contextual advertising purposes (“sharing”) or sell it (spoiler: we do not “sell” personal information collected from or about you). Below this Notice At Collection, you will find more detailed descriptions of how we may collect, use, and disclose personal information.

• Contact Information and Identifiers.  This may include your name, home or business mailing or billing address, personal or business email address, personal or business phone number, and social media profile information. We may also collect your birthdate, age, gender, and zip code. This may also include any information that you submit to us in response to a survey.
  • How We May Collect It:   Directly from you, passively, or from third parties.
  • How We May Use It:   To run and improve our business, including our Platform; to communicate with you, including for marketing purposes; to understand your interests; to provide and deliver the products and services you request; to process transactions and send you related information, including confirmations and invoices; to send you technical notices, updates, security alerts and support and administrative messages; to personalize and improve the Platform; to determine your eligibility; to facilitate contests, sweepstakes and promotions and process and deliver entries and rewards; to combine information; to monitor and analyze trends, usage and activities in connection with our Platform; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
  • How We May Disclose It:   Internally; on our Platform; with our service providers; with our business partners; for marketing purposes; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
  • We Do Not “Sell” or “Share” This Information.
• Commercial information.  This may include information that could identify you and relates to the services in which you are interested or have considered. We may also collect personal information about your laundry usage, history or tendencies.
  • How We May Collect It:   Directly from you, passively, or from third parties.
  • How We May Use It:   To run and improve our business, including our Platform; to provide and deliver the products and services you request; to communicate with you, including about products, services, offers, promotions, and rewards; to understand your interests; to determine your eligibility; for marketing purposes; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
  • How We May Disclose It:   Internally; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
  • We Do Not “Sell” or “Share” This Information.
• Financial Information.  This may include your credit or debit card number, your checking or savings account number, or information related to your laundry payment Smart Card.
  • How We May Collect It:   Directly from you.
  • How We May Use It:   To provide our products and services; to run and improve our Platform and business; for security purposes; as otherwise permitted by law or as we may notify you; or as requested or directed by you.
  • How We May Disclose It:   Internally; with our service providers; with successors to all or part of our business; to comply with the law or protect ourselves; for other reasons we may describe to you; or as requested or directed by you.
  • We Do Not “Sell” or “Share” This Information.
• Internet or other similar network activity.  This may include unique personal identifier, online identifier, IP address, device identifier, browsing history, search history, and information regarding interaction with an internet website, application, or advertisement. This may also include information about the browser you are using or what site you came from and what site you visit when you leave us.
  • How We May Collect It:   Directly from you, passively, or from third parties.
  • How We May Use It:   To run and improve our business, including our Platform; to monitor and analyze trends, usage and activities in connection with our Platform; to communicate with you; to personalize and improve the Platform; to understand your interests; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
  • How We May Disclose It:   Internally; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
  • We Do Not “Sell” or “Share” This Information.
• Geolocation data.  This may include information relating to your general location based on your IP address. If you provide our mobile application with access to location services on your mobile device, we may also collect your precise location data, including through GPS.
  • How We May Collect It:   Directly from you, passively, or from third parties.
  • How We May Use It:   To run and improve our business, including our Platform; to provide and deliver the products and services you request; for security purposes; to monitor and analyze trends, usage and activities in connection with our Platform; as otherwise permitted by law or as we may notify you; as requested or directed by you.
  • How We May Disclose It:   Internally; with our service providers; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
  • We Do Not “Sell” or “Share” This Information.
• Sensory data.  For example, if you contact us by telephone, we may record a call if permitted by law. We may also collect pictures if they are submitted to us, including in electronic format. It may also include any photos, videos and other user-generated content that you submit to us.
  • How We May Collect It:   Directly from you, passively, or from third parties.
  • How We May Use It:   To run and improve our business; to determine your eligibility; provide and deliver the products and services you request; to respond to your comments, questions, and requests; to provide customer service; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
  • How We May Disclose It:   Internally; on the Platform; with our service providers; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
  • We Do Not “Sell” or “Share” This Information.
• Professional information.  This may include the name and address of your employer, your position with the organization, and your professional contact information.
  • How We May Collect It:   Directly from you, passively, or from third parties.
  • How We May Use It:   To run and improve our business; to provide and deliver the products and services your request; to communicate with you, including responding to your comments, questions, and requests, and to provide customer service; to understand your interests; to determine your eligibility; for marketing purposes; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
  • How We May Disclose It:   Internally; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
  • We Do Not “Sell” or “Share” This Information.
• Business information.  For example, we may collect your business contact information. We may also collect information about your employer and your job title.
  • How We May Collect It:   Directly from you, passively, or from third parties.
  • How We May Use It:   To provide our products and services; to customize your experience with us; to run and improve our Platform and business; to communicate with you; for marketing purposes; for security purposes; as otherwise permitted by law or as we may notify you; or as requested or directed by you.
  • How We May Disclose It:   Internally; with our service providers; with our business partners; with successors to all or part of our business; to comply with the law or protect ourselves; for other reasons we may describe to you; or as requested or directed by you.
  • We Do Not “Sell” or “Share” This Information.
• Account information.  Certain portions of the Platform allow you to create a user account. In connection with that account, we may collect your username and password.
  • How We May Collect It:   Directly from you.
  • How We May Use It:   To provide our products and services; to customize your experience with us; to run and improve our Platform and business; for marketing purposes; for security purposes; as otherwise permitted by law or as we may notify you; or as requested or directed by you.
  • How We May Disclose It:   Internally; with our service providers; with our business partners; with successors to all or part of our business; to comply with the law or protect ourselves; for other reasons we may describe to you; or as requested or directed by you.
  • We Do Not “Sell” or “Share” This Information.
• Information You Submit or Post.  We may collect information when you send us a message through the “Contact Us” page or similar features on our Platform. We may also collect other information you submit through an online comment or when you contact our sales or support teams. We may collect personal information you include in a social media post.
  • How We May Collect It:   Directly from you.
  • How We May Use It:   To provide our products and services; to run and improve our Platform and business; to communicate with you; for security purposes; as otherwise permitted by law or as we may notify you; or as requested or directed by you.
  • How We May Disclose It:   Internally; with our service providers; with successors to all or part of our business; to comply with the law or protect ourselves; for other reasons we may describe to you; or as requested or directed by you.
  • We Do Not “Sell” or “Share” This Information.
• Inferences drawn from other personal information.  This may include a profile relating to your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitude.
  • How We May Collect It:   Directly from you, passively, or from third parties.
  • How We May Use It:   To run and improve our business, including our Platform; to communicate with you; to understand your interests; to determine your eligibility; for marketing purposes; to monitor and analyze trends, usage, and activities in connection with our Platform; to personalize and improve the Platform; to combine information; for security purposes; as otherwise permitted by law or as we may notify you; as requested or directed by you.
  • How We May Disclose It:   Internally; on our Platform; with our service providers; with our business partners; with any successors to all or part of our business; to comply with the law or to protect ourselves; for other reasons we may describe to you; as requested or directed by you.
  • We Do Not “Sell” or “Share” This Information.

We may collect your personal information in different ways. Below, you will find additional details and examples regarding how we may collect your personal information.

• Directly From You.  For example:
  • Create an account with us.
  • Participate in an interactive feature of the Platform.
  • Make purchases or request information about products, support or training.
  • Fill out a form.
  • Submit an inquiry or other information to us.
  • Complete a survey.
  • Contact our sales or support team.
  • Interact with our social media pages.
  • Otherwise engage with the Platform or communicate with us.
• Information Collected Automatically.  We may use tools such as analytics and cookies, including analytics, advertising, and other cookies run by third parties, to collect information on our Platform. For example, when you access or use our Platform, we may automatically collect information when you:
  • Install or use our mobile apps.
  • Visit and navigate our Platform on any device.
  • Enable location-based features on our Platform.
  
  We may also collect information about users over time and across different websites and devices when you use the platforms, including through the use of cookies and other technologies.
• From Third Parties.  We may receive information about you from other sources. For example, this may include receiving information from:
  • Our business partners, such as our analytics vendors, advertising vendors, and companies that co-sponsor our promotions.
  • Our service providers may collect certain personal information from you on our behalf, including certain vendors who manage Hercules-branded mobile applications.
  • Your employer, if your employer utilizes our Platform.
  • Social media sites, including Facebook.
  • Family, friends and others who provide your information to us because they think you may be interested in our products and services, or they want to share a product or service with you.
  • Companies that provide information to supplement what we already know about you, including data aggregators and subscription-based data providers. Certain third parties may link your name and email address to other information they have collected. This might include online usage information.

Here are more details and examples regarding how we may use your personal information:

• Provide, maintain and improve our Platform;
• Provide and deliver the products and services you request, including laundry services and Smart Card-related requests;
• Process transactions and send you related information, including confirmations and invoices;
• Send you technical notices, updates, security alerts and support and administrative messages;
• Respond to your comments, questions and requests and provide customer service;
• Communicate with you about products, services, offers, promotions, and rewards. This may include sending you push notifications on our mobile applications or sending you emails. It may also include sending you surveys that you have opted into;
• Provide news and information we think will be of interest to you;
• Monitor and analyze trends, usage and activities in connection with our Platform;
• Fulfill Hercules’ legal obligations, detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of Hercules and others;
• Personalize and improve the Platform;
• Provide advertisements, content or features that match user profiles or interests and other marketing purposes;
• Determine your eligibility, and facilitate contests, sweepstakes and promotions and process and deliver entries and rewards;
• Link or combine with information we get from others to help understand your needs and provide you with better service;
• Protect our company, consumers, and our platform.
• Carry out any other purpose as permitted by law or as described to you at the time the information was collected;  and
• As requested or directed by you.

Here are more details and examples regarding how we may disclose your personal information:

• With vendors, consultants and other service providers who need access to such information to carry out work on our behalf, which may include marketing, online advertising, and online analytics service providers;
• With your employer, if your employer utilizes our Platform;
• With business partners, such as social media sites, data aggregators, advertisers, media buying agencies, and advertising networks;
• To comply with law, investigate fraud, or in response to a request for information or to exercise another legal right if we believe disclosure is in accordance with, or required by, any applicable law, regulation or legal process;
• If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of Hercules or others;
• In connection with, or during negotiations of, any business transitions, including any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;
• Between and among Hercules and its current and future parents, affiliates, subsidiaries and other companies under common control and ownership;
• For other reasons we may describe to you;  and
• With your consent or at your direction

Based on your state of residence, you may have the rights listed below with respect to the personal information that we maintain about you. We may take steps to verify your identity, as permitted or required under applicable law, before we process your request. Verification may include asking you to provide information about yourself that we can match against information already in our possession.

Please note that we do not knowingly sell or share the personal information of consumers under 16 years.

• Notice.  This means that you can request that we disclose what personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we have disclosed personal information, and the specific pieces of personal information we have collected about the consumer.
• Deletion.  This means that you can request that we delete personal information about you which we have collected from you.
• Correction.  This means that you can request that we correct inaccurate personal information that we maintain about you.
• Opt-Out of the Sale of Personal Information.  You may have the right to opt out of the “sale.” We do not knowingly “sell” any personal information as we understand those terms to be defined under applicable law.
• Opt-Out of the Sharing of Personal Information.  You may have the right to opt-out of sharing of personal information with third parties for cross-contextual marketing purposes. We do not currently share personal information for cross-contextual marketing purposes.
• Limit the Use or Disclosure of Sensitive Personal Information.  Some laws classify certain personal information as sensitive personal information. If you are a California resident, you may have the right to request that we limit the use or disclosure of this sensitive personal information or to request confirmation that certain sensitive personal information that we maintain matches information provided by you. Please note that we do not process sensitive personal information.
• Right to Non-Discrimination.  This means that we are prohibited from discriminating against you if you exercise your rights under applicable law.

You have certain choices about how we collect, use and disclose your information in connection with our use of cookies and our provision of electronic communications. Certain choices you make are browser and device specific.